The Swiss Music Awards play an important role in the promotion of Swiss music. In more than ten categories, the Swiss Music Awards honour established artists and promising new talents. Since its premiere in 2008, the format has undergone continuous development. After a total of eleven years in Zurich, the format is now moving to the centre of Switzerland and to the Culture and Congress Centre (KKL) in Lucerne.


Sina and Pamela Méndez. Büne Huber and Abu. Stress and Comme1Flocon. Mentors and their protegés: They are the motif of this year’s communication campaign: established Swiss musicians who pass on their knowledge and experience to the next generation. Over the past eleven years, Switzerland’s largest music awards ceremony has been distinguished by a spectacular show and great media interest. The importance of the format as an important cultural event and its function in the promotion of talent is now given greater prominence. More information about this year’s campaign can be found in Instagram, Facebook and in the media release.




Bligg was the big winner of the 12th Swiss Music Awards. Three times nominated, he received the coveted concrete block two times! Lo & Leduc won the category «Best Group» and have a total of four paving stones on their shelves. The best hit this year is called "Adiós". All further information about the 12th Swiss Music Awards can be found in the official media release.

Danitsa with showcase at the afterparty

Danitsa, the R&B musician from Geneva, will perform at the afterparty in the Luzerner Saal. Last year's winner of the category "Best Act Romandie" will perform an energetic 30-minute set full of soul, funk hip hop, trap and reggae. The SMA afterparty starts at 23 o'clock. Tickets are available at the box office for CHF 30, subject to availability.

Nemo at “SMA live”

Last year's SMA high-flyer Nemo is back from his creative break: He was confirmed as the fourth act on "SMA live". In addition, the laudators for the award ceremony are now known. More information can be found in the official press release.

Exclusive aftershow party with Banks & Rawdriguez

After the show is the after party. The official SMA afterparty will take place directly after the award ceremony at the KKL Luzern. This year with the top-class DJ duo: Banks & Rawdriguez. The Afterparty starts at 23 o'clock. Tickets are available at the box office for CHF 30, subject to availability.