The Swiss Music Awards play an important role in the promotion of Swiss music. In more than ten categories, the Swiss Music Awards honour established artists and promising new talents. Since its premiere in 2008, the format has undergone continuous development. After a total of eleven years in Zurich, the format is now moving to the centre of Switzerland and to the Culture and Congress Centre (KKL) in Lucerne.
Sina and Pamela Méndez. Büne Huber and Abu. Stress and Comme1Flocon. Mentors and their protegés: They are the motif of this year’s communication campaign: established Swiss musicians who pass on their knowledge and experience to the next generation. Over the past eleven years, Switzerland’s largest music awards ceremony has been distinguished by a spectacular show and great media interest. The importance of the format as an important cultural event and its function in the promotion of talent is now given greater prominence. More information about this year’s campaign can be found in Instagram, Facebook and in the media release.