Main Partner

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As a partner of the Swiss Music Awards, you help ensure that the Swiss music scene gets a strong showcase and the enthusiastic recognition it deserves from the public. Effectively address your target group in a high-emotion setting with a live TV show and strong media partners in three of Switzerland's language regions.

We offer you customized opportunities for co-operation that meet your needs: from event partner to main partner.

We would be happy to discuss all options with you in person.

Please contact our sponsorship manager for further details.

Anja Diggelmann



First nominees announced

"Du" by Nemo, "Mis Huus dis Huus" by Lo & Leduc, and "Empire" by 77 Bombay Street have all been nominated in the category "Best Hit". Göla, Jodlerklub Wiesenberg, and Züri West are in with a chance in the category "Best Album". Looking beyond the Swiss music scene, "Shape of You" by Ed Sheeran, "Despacito" by Luis Fonsi ft. Daddy Yankee, and "Something Just Like This"“ by The Chainsmokers & Coldplay have been nominated in the category "Best Hit International".

Maurer and Büsser to host SMAs 2018

Last year, they passed the test of hosting the SMAs with flying colours. This year, Alexandra Maurer and Stefan Büsser will be back on 9 February to guide us through the biggest music awards ceremony in Switzerland. "I can hardly wait to rock the SMA stage with Büssi," says Alexandra. Büssi agrees: "I'm thrilled that Alexandra and I will be hosting the biggest music party of the year again in 2018!"

SMA communication campaign

In the tradition of all the great music magazines, the SMAs has decided to turn its stars into cover stars: Baschi, Manillio, Stefanie Heinzmann, and Trauffer were photographed by Yves Bachmann and the resulting look is more than just surprising, it's stunning. The campaign, which was launched across Switzerland on 6 December, marks the start of ticket sales.